Author
Kautilya Roshan
Generative AI EngineerLinkedIn Top VoiceConsultant and Trainer
About
Kautilya Roshan is a generative AI engineer, LinkedIn Top Voice, consultant and trainer who teaches advertising in the AIM program. On the AIM home page he is introduced as an advertising consultant and former programmatic consultant for SIDA Digital, with 8+ years of experience. The site notes that he has consulted for enterprise and retail brands and trained 9,000+ marketers. He co-wrote The Ad Account Nobody Shows You with Kailas Nath R, and the two of them write the guides on this blog.
Publications
The Ad Account Nobody Shows You: Social Ads Zero to Pro (2026 Edition)
Co-authored with Kailas Nath R
A hands-on social ads book for Meta, LinkedIn, TikTok, Snapchat and X: 160+ real screenshots, 75 SOPs and Indian rules.
Find me on
Articles by Kautilya Roshan
Every guide on this blog is written by Kautilya Roshan together with Kailas Nath R.
Duolingo's AI-First Memo, 18 Months On: What Its Own Filings ShowWhat happened after Duolingo's April 2025 AI-first memo, from its own SEC letters: output, users, costs and trust, plus a free AI announcement checklist.Meta Ads MCP and CLI: A Step-by-Step Usage SOP for MarketersA step-by-step SOP for using Meta's official Ads MCP server and CLI safely: access, read-only audits, paused drafts and approvals, plus a free PDF.A Prompt Framework for Marketers: RTCROS, With Examples You Can CopyLearn RTCROS, a six-part prompt framework (Role, Task, Context, Rules, Output format, Style) with marketing examples, plus a free branded PDF guide.Your Ad Account Runs Itself Now. Here Is How to Stay the One Who MattersMeta Advantage+ and Google Performance Max now automate targeting. Learn the three levers that still belong to you and a two-hour weekly routine to manage them.Agentic AI Can Give You Your Evenings Back (If You Learn It First)AI agents can handle reporting, lead replies and site checks while you do better work. Five tasks to automate first and how to set up a safe first workflow.6 AI Advertising Mistakes That Can Cost You a Client (and the Easy Fixes)Wrong claims, same-looking ads, data slips and unchecked automation: six quiet AI advertising mistakes, real scenarios, simple fixes and a checklist.Before You Pay for an AI Marketing Course, Ask These 7 QuestionsChoosing an AI marketing course? Ask these seven questions on tools, projects, trainers, internship and price to avoid paying for a certificate with no skills.Best Digital Marketing Course in India (2026): AI and Vibe Marketing ComparedBest digital marketing course in India 2026: fees, syllabus and AI and vibe marketing compared, plus a 5-question checklist. Learn live online from any city.The Ad Account Nobody Shows You: Social Ads Zero to Pro (2026 Edition)A hands-on social ads book for Meta, LinkedIn, TikTok, Snapchat and X: 160+ real screenshots, 75 SOPs and Indian rules. See what is inside and who it is for.What Is Vibe Marketing? Get a Week of Work Done in an AfternoonVibe marketing means telling AI what you want and finishing websites, ads and reports in a fraction of the time. What it is, what it is not, and how to start.The ₹2.4 Lakh Mistake: Who Really Owns Your Ad Account?One setup shortcut cost a founder six months of ad data. See how ad account ownership goes wrong and the 30-minute fix that protects your audiences and pixel.Fewer Clicks, Same Customers: Stay Visible in the Age of AI AnswersMore searches end with an AI answer and no click. Seven practical ways to stay visible, how ads fit in, and how to measure leads when clicks fall.
Part of AIM
Kautilya Roshan is part of AIM (AI in Marketing) by Adsmentor, a live online, AI-first digital marketing program.